Value Chain
The value chain is where you create value for your company in the marketplace. It helps in evaluating the business opportunity and where the gaps and potential risks are in the commercialisation plan. Where do you fit in and who is your customer?
Where does your company create value? Do you have a competitive advantage over other operators in your sector? Understanding this landscape helps inform investors and your company investment decisions.
Learn how to develop your value chain map in this short video.